In my new article for Corporate Responsibility Magazine, I discuss the strategy and cultural orientation behind how IBM’s Corporate Service Corps solves problems, grows leaders, and builds markets. Of course, discussions of business “strategy” are nothing new. But what differentiates IBM is the extent to which we integrate corporate citizenship into business strategy. As you’ll read in the article, our innovative approach to corporate citizenship has its roots in a culture of service that stretches back to our beginnings more than a century ago. Now in the 21st Century – as governments, nonprofits and corporations struggle with global challenges that are too big for any single sector to manage alone – we are helping to evolve corporate citizenship into a set of replicable practices that create real and sustainable value.
Please read and share this article, and share your thoughts on how all of us can work together to make our planet smarter.
Stanley S. Litow is IBM’s Vice President of Corporate Citizenship & Corporate Affairs and President of the IBM International Foundation.