With input from IBM and nine other leading companies, the Council on Foundations has just launched an ambitious initiative to revitalize and redefine the roles of corporate foundations and philanthropy. Increasing Impact, Enhancing Value establishes a roadmap to help those involved in corporate philanthropy to dramatically increase its social and business value by moving away from “philanthropy as charity” and adopting a 21st century model based on leadership, innovation, and creation of sustainable value.
Our report is the result of an 18-month study that engaged corporate philanthropy practitioners and external stakeholders throughout the United States in a discussion of the challenges and opportunities facing corporate philanthropy in the 21st Century. Increasing Impact, Enhancing Value addresses an environment in which society is looking to business for leadership on social issues as never before. A 2009 Waggener Edstrom Poll found that 60 percent of consumers now believe that businesses are in the best position to create positive results on social issues. By contrast, only 14 percent of respondents believed that governments can drive positive results.
Sixty-four percent of respondents to a 2010 Edelman survey stated they believe it is no longer enough for corporations to give money. Corporations must integrate good causes into their everyday business, said those surveyed. As companies work to meet this challenge through strategies such as “shared value”, philanthropy must redefine its role to support this transformation. Increasing Impact, Enhancing Value establishes goals for this transformation, identifies the challenges to be addressed, and details potential leadership opportunities.
Key initiatives include:
- Creating a new narrative for corporate philanthropy as social investment
- Developing an inclusive protocol for philanthropic investment
- Professionalizing the practice of corporate philanthropy
- Improving collaboration, communication, and knowledge sharing
- Mobilizing grassroots leadership
As a global leader of corporate philanthropy’s transformation from “checkbook charity” to creating sustainable value, IBM has played an important role in the development of the Council’s agenda. IBM initiatives such as Corporate Service Corps, Smarter Cities Challenge, and Supplier Connection are powerful examples of how a commitment to service can help solve society’s challenges while creating lasting value. The Council on Foundations looks forward to continuing to work with IBM as we support and encourage the evolution of corporate philanthropy.
Download Increasing Impact, Enhancing Value.
Chris Pinney is project lead for the Corporate Philanthropy 2012 project and author of Increasing Impact, Enhancing Value. Mr. Pinney is a Senior Fellow at the Aspen Institute Business and Society Program and Senior Vice President of the Alliance for Business Leadership.
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Good Corporate Citizenship Sustains Our Society Through Changing Times
In the March 2012 issue of Harvard Business Review, Harvard Business School professor Rosabeth Moss Kanter writes that “when business, academic, and policy leaders collaborate to bridge the gaps [between their silos], they create a fertile environment for job growth and more-inclusive prosperity.” Professor Kanter enumerates four key goals that should be on the agenda of every leader, and cites several IBM citizenship programs – Smarter Cities Challenge, Supplier Connection, Transition to Teaching, and the Pathways in Technology Early College High School (P-TECH) – as outstanding examples of companies can “[think] outside the building [to find] opportunities to influence the system around them.”
- “Link knowledge creation and venture creation to speed the conversion of ideas into market-ready enterprises. [Smarter Cities Challenge/Milwaukee and the Milwaukee Aquaponics Innovation Center]
- Link small and large enterprises to promote the growth and success of small and midsize companies and revitalize large corporations through partnerships with innovative SMEs. [Supplier Connection]
- Improve the match between education and employment opportunities. Develop a job-ready workforce through apprenticeships and other education-industry links, including new structures for schooling. [New York P-TECH, a grades 9 through 14 institution that directly connects education to employment]
- Link leaders across sectors to develop regional strategies and produce scalable models that build on local assets and attract new investment.”
Professor Kanter concludes:
Besides creating regional coalitions, business leaders can be institutional innovators. Creative leaders think not only outside the box but also—in my preferred metaphor—outside the building, finding opportunities to influence the system around them. Consider the efforts of IBM, already described in this article. They are business-strategic, involve a wide range of functions, and directly address ecosystem challenges. IBM leads the semiconductor research consortium in Albany; assists the aquaponics innovation districts in Milwaukee; runs Supplier Connection for SMEs; participates in creating six-year high schools in New York and Chicago; and retools engineers as educators through Transition to Teaching. Institutional innovations create better ways to focus R&D, supply chain, or training investments. When the private sector uses its core business capabilities to invent new prototypes for structural change, the public sector gets models to take to scale.
Read “Enriching the Ecosystem” (free registration required)
Rosabeth Moss Kanter is the Ernest L. Arbuckle Professor of Business Administration at Harvard Business School and the chair and director of Harvard University’s Advanced Leadership Initiative. Professor Kanter is the author of SuperCorp: How Vanguard Companies Create Innovation, Profits, Growth, and Social Good (2009).
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Giving Kids the Right Start with Science and Math
In today’s Atlanta Journal-Constitution, I advance three potential solutions for job creation and economic growth – not just for Atlanta, but for any city or community confronting the challenge of runaway unemployment among its young:
- Expand the Growth Potential of Small Businesses so that they may continue to serve as engines for job creation.
- Close the Gap Between Skills and Jobs so today’s young people will be ready for tomorrow’s explosive job growth for those with the right training.
- Create Public-Private Partnerships to Tackle Big Problems that no single sector can overcome alone.
Specifically, I detail how programs that are already underway are helping business and community leaders work together to revitalize the economy and make their cities better places to live.
Further Resources:
The Latest Thinking on Public-Private Partnerships
Degrees Remain Elusive for Most Community College Students
It’s Time for a New Model for Our Schools
Creating a Smarter Education System



